In this article, Ethan Kushner discusses how, in using software development terms, Israel, through the use of authentic stories about shared values and honest societal stories, can change its perecpti
With the release of the last living hostages from Gaza several weeks ago, Israel has reached a moment that is both deeply emotional and strategically pivotal. Though three bodies have yet to have been
The question echoes in boardrooms, think tanks, and advocacy groups around the world: Can Israel be effectively rebranded when its government and policies are vilified globally? It’s a fair question,
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